Eanna Murphy joins XYZ Reality to drive global project delivery

XYZ Reality has appointed Eanna Murphy as Strategic Advisor, adding his industry expertise to the company's Advisory Board.

Murphy brings nearly two decades of international experience in the data centre sector, having worked in senior roles at Montera Infrastructure, Google, and Yondr. His background includes key leadership positions such as CEO of Montero Infrastructure and Operating Partner at Stonepeak, where he is responsible for driving USD $1.5 billion of hyperscale development throughout North America. He also played a foundational role at Google, being part of the self-build data centre programme, and as Global COO at Yondr Group, where he oversaw project delivery worldwide for three of the largest hyperscalers, as well as spearheading expansion in the Americas.

Murphy's association with XYZ Reality began during his time at Yondr. Reflecting on his initial encounters with the company's platform, Murphy stated:

"I've trialed almost every solution in the industry, and none came close. XYZ was the first to give me the truth about my projects – real-time, consistent, and with adoption from day one. I went from doubter to believer in two months, and that transparency completely changed how we delivered."

In his new role as Strategic Advisor, Murphy will apply his experience as an operator and investor to further the company's aims. He emphasises the value XYZ Reality offers in addressing longstanding challenges around data and reporting within the sector.

"I've seen billions lost in this industry because of bad data and broken reporting. That pain is real. What excites me about XYZ is that it finally solves that problem – delivering truth in real time, not just for contractors and owners, but for investors and lenders too. This is the future of project delivery, and I'm fired up to help scale this vision globally," said Murphy.

XYZ Reality's platform focuses on delivering engineering-grade augmented reality (AR) and real-time project controls for mission-critical construction projects. By providing a centralised source of truth for developers, contractors, lenders, and investors, the platform aims to improve project transparency and efficiency from the field to project management.

Advisory board

The appointment of Murphy follows the company's ongoing strategy to strengthen its Advisory Board, bringing together data centre leaders to shape the future approach to project delivery. Other members of the Advisory Board include Christian Belady and Brian Mattson, who guide the firm's product roadmap and influence across the construction industry.

Speaking about Murphy's appointment, David Mitchell, Founder and Chief Executive Officer of XYZ Reality, said:

"Eanna's energy and vision are contagious. He knows what it takes to deliver data centers at the highest level, and he's lived the challenges our customers face every day. Having him on our Advisory Board isn't just about credibility – it's about passion, belief, and a shared mission to transform how this industry builds."

Deployment and reach

To date, XYZ Reality reports that its AR and controls platform has been utilised in more than 1.5GW of global data centre projects. The company works with four of the top five US developers, delivering a combined project value of USD $14 billion, and has helped teams save over 320,000 programme hours. This is achieved by enabling delivery on schedule, staying within budget, and reducing the incidence of rework.

The firm states that its platform allows teams on-site to access real-time, objective data, track progress and quality, and proactively address project issues. Such features are designed to help prevent delays and improve construction outcomes for developers and contractors alike.

XYZ Reality's approach is focused on providing project controls and clear reporting for all stakeholders, including developers, contractors, lenders, and investors, to facilitate more predictable and efficient project delivery.