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What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Today
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Yesterday
European firms boost security spending for autonomous AI
Data Protection

European firms boost security spending for autonomous AI

Regulatory deadlines and access risks are pushing companies to treat AI agents like privileged users, lifting demand for identity security tools.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Yesterday
Pax8 expands Marketplace with partner analytics tools
Software-as-a-Service

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Mark Tarre • 3 min read • 2 days ago
Sweep launches AI agent for Salesforce & Snowflake
Software-as-a-Service

Sweep launches AI agent for Salesforce & Snowflake

Teams can now map downstream risks across Salesforce, Snowflake and Data 360 before making changes, cutting manual checks and compliance gaps.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
8x8 launches Pulse conversational intelligence for customers
Software-as-a-Service

8x8 launches Pulse conversational intelligence for customers

The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • Last week
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • Last week
Gainsight launches agentic stack for customer retention
Software-as-a-Service

Gainsight launches agentic stack for customer retention

The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Customer data stories

Enterprise teams trust AI more in build than release
DevOps

Enterprise teams trust AI more in build than release

Enterprise software teams are far more willing to use AI before production, with trust dropping from 82% at build to 58% at release.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Yesterday
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • 2 days ago
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • 3 days ago
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • 4 days ago
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week
How mid-sized companies can build an effective data quality framework
Data Analytics

How mid-sized companies can build an effective data quality framework

Bad data is costing Australian firms about AUD A$493,000 a year and slowing decisions in mid-sized businesses.

By Bobby Joseph • 6 min read • Last week
Cellhub launches 5G grocery connectivity programme
Unified Communications

Cellhub launches 5G grocery connectivity programme

Stable store links could help grocers curb outages, prioritise tills and gather data across sites as Cellhub rolls out a 5G managed service.

By Sean Mitchell • 5 min read • Last week