Gartner stories - Page 89

Stop counting clicks... start measuring conversion
Mon, 7th Jul 2014
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social media
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analyst report
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roi
A recent ANA study reveals 87% of brands still depend on clickthroughs to measure social media success, but it's conversions that truly show business value.

Five things Gartner has learned about Digital Business from the World Cup...
Sat, 5th Jul 2014
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rugby world cup
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analyst report
Gartner's Jack Santos shares five insights on Digital Business inspired by the World Cup, from shifting viewing times to permeable digital borders.

Gartner: Snitching Snowden stalling tech enterprise innovation
Thu, 3rd Jul 2014
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hyperscale
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dc
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data centre operators
Edward Snowden's revelations prompt data residency debates, stalling tech innovation, says Gartner VP Carsten Casper.

Cloud in the channel... a 'matter of life or death' for Kiwi resellers
Tue, 1st Jul 2014
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iaas
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cloud services
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emc
Resellers in New Zealand must evolve to include cloud offerings or face the death of their business, warns Gartner's Michael Warrilow.

NZ IT spending tops $11 billion… Where’s YOUR money at?
Tue, 1st Jul 2014
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smartphones
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hyperscale
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dc
New Zealand's IT spending to reach NZ$11.3bn this year, in line with global pace, with growth expected to pick up in 2015.

Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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customers
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cmo
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analyst report
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.

Microsoft is selling Office productivity in the cloud... Are you buying?
Thu, 26th Jun 2014
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microsoft
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microsoft office
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analyst report
Microsoft has made it clear that the future of Office is in the cloud, with all significant innovations on Office 365.

The Amazon Story: Don’t worry we’ll make it up with volume
Tue, 24th Jun 2014
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smartphones
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amazon
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fire
Amazon unveils its Fire phone, but experts question its impact on competitive shopping, amidst continuous profit challenges.

Enterprise: Importance of mobile app analytics
Fri, 20th Jun 2014
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software development
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apps
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analyst report
Enterprises have embraced the use of mobile apps to engage with consumers and empower many of their employees.

Security software market beats global rise as Kiwis keep spending
Thu, 12th Jun 2014
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casb
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cybersecurity
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trend micro
New Zealand security software spending rose 11.7% in 2013, beating the worldwide market increase of 4.9%, according to Gartner.

Storage goes under the knife... but is Plastic Surgery working?
Thu, 12th Jun 2014
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storage
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virtualisation
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network infrastructure
In a world where SDS attempts to cosmetically enhance storage solutions, the real beauty lies in the eye of the beholder.

Endpoint protection platforms need to become more proactive
Sat, 7th Jun 2014
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endpoint protection
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edr
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cybersecurity
Gartner study reveals 35% of EPP users hit by malware, urging a shift from reactive to proactive protection strategies for device safety.

Gartner: Big Data needs a data-centric security eye
Fri, 6th Jun 2014
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data analytics
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martech
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planning
Chief Information Security Officers (CISOs) should not treat big data security in isolation, but require policies that encompass all data silos if the.

Why leaked sleazy Snapchat emails should matter...
Thu, 5th Jun 2014
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snap
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analyst report
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retail
Process the tentacles of this issue for a minute longer, and the recognition that what you’ve created and shared, regardless of application used, lives on.

Gartner: Google, EU Privacy ruling and Privacy
Thu, 22nd May 2014
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data privacy
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cybersecurity
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google
EU court ruling on Google privacy prompts concerns over increased personal data sharing for identity validation, says Gartner analyst.

Forget the budget, where does your IT funding come from?
Wed, 21st May 2014
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iaas
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cloud services
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analyst report
Chief Information Officers (CIOs) in Asia Pacific and Japan reported increases in IT budgets for 2014 that exceeded the global average.

“Fogettaboutit” Google - Courts will make tech policy
Fri, 16th May 2014
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google
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analyst report
European Court declares 'right to be forgotten,' forcing Google and others to allow data erasure requests, challenging the speed of tech laws.

Do female CIOs raise IT budgets higher than males?
Thu, 15th May 2014
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ict
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analyst report
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affinity
In 2014, female CIOs expect to increase their IT budgets 2.5 percent, whereas male CIOs report an average increase of 0.2 percent.

Aussie CIOs raise concerns of a digital leadership vacuum
Thu, 15th May 2014
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iaas
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cloud services
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ict
Australian IT leaders are facing challenges in digitalisation compared to their global counterparts, according to a survey by Gartner Executive Programs.

Are Govt's under pressure to cut IT program budgets?
Fri, 9th May 2014
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government
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ict
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analyst report
Government agencies around the world are facing pressure to cut IT budgets and services, according to a survey by Gartner.