United States (US) stories - Page 2

Organisations boost customer education but face scaling hurdles
Last week
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edutech
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cx
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.

Snowflake, Acxiom launch AI platform for marketing data
Last week
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martech
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cdp
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data privacy
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

VivaTech 2025 sees record turnout & surging AI innovation
This month
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hyperscale
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fintech
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martech
VivaTech 2025 attracted 180,000 global visitors, highlighting a 40% surge in AI exhibitors and fostering 640,000 business connections across 171 nationalities.

Silverpush unveils AI tool for brand safety on TikTok ads
This month
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ai
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social media
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digital advertising
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Klarna & Marqeta launch flexible debit card trial in the US
This month
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payment technologies
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collaboration
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customers
Klarna and Marqeta have launched a US trial of the Klarna Card, a debit card offering flexible pay-now or pay-later options on a single card this year.

Paynt acquires E-xact to boost North American payment growth
This month
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fintech
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martech
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commerce systems
Paynt acquires Canadian payments firm E-xact to boost North American growth, targeting a further US acquisition by late 2025.

Over 80,000 Microsoft Entra ID accounts hit by major takeover campaign
This month
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malware
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uc
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devops
Over 80,000 Microsoft Entra ID accounts have been targeted in the UNK_SneakyStrike takeover campaign exploiting the TeamFiltration penetration testing tool.

Majority of US freight experts expect driverless trucks by 2050
This month
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cartech
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supply chain
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autonomous vehicle
A survey reveals 65% of US freight experts expect driverless trucks to be common by 2050, with early use on long-haul highways and low traffic times.

Evergreen acquires REDD, celebrates $1 billion revenue milestone
This month
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m&a
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global expansion
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pax8
Evergreen marks its 100th managed IT services acquisition with Australia's REDD, surpassing $1 billion revenue, while expanding globally.

Ignition unveils AI tool to help businesses set smarter prices
This month
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saas
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ai
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software development
Ignition is developing an AI tool to help service businesses set smarter prices using real billing data, aiming to boost confidence and optimise revenues.

AI boosts customer service happiness as global wellbeing falls
This month
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uc
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digital transformation
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cx
Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

Samsara & Element launch unified platform for fleet operators
This month
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cartech
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fleet management
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evs
Samsara and Element launch a unified platform to help fleet operators in the US and Canada manage assets and costs with real-time data insights.

Jenny Welsh joins UniTaskr to drive global growth, diversity
This month
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martech
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amazon
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adobe
Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

AI lifts customer service satisfaction as global happiness falls
This month
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uc
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digital transformation
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cx
Global happiness fell nearly 10 points to 58% in 2025, but AI-driven customer service satisfaction rose 5 points to 41%, says NiCE’s report.

Email still vital for business despite messaging app surge
This month
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email security
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email
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im
Despite instant messaging growth, 48% of IT leaders say email remains the top channel for vital business communications worldwide.

FICO named leader in Forrester AI decision platforms report
This month
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data analytics
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cx
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data science
FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.

THDR unveils Neuono app for AI-driven personalised fashion
This month
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smartphones
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genai
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ai
Australian group THDR has launched Neuono, an AI-driven app delivering personalised, made-to-measure menswear and womenswear via smartphone without fittings.

New Zealand climbs global digital ranking but equity lags
This month
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edutech
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digital transformation
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cx
New Zealand rises to third in Adobe’s 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.

Hitachi, SPP use AI to speed up US grid connection process
This month
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data analytics
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digital transformation
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ai
Hitachi and Southwest Power Pool are using AI to slash US grid connection study times from up to 27 months to under 12, boosting energy capacity and reliability.

Hyland appoints Sharon Brand as Chief Human Resources Officer
This month
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saas
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hcm
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hyland
Hyland has appointed Sharon Brand as Chief Human Resources Officer to lead global HR strategy and foster an inclusive, high-performing workplace culture.