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Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Last month
YouTube tops Canada streaming viewing, says Numeris
Digital Transformation

YouTube tops Canada streaming viewing, says Numeris

Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.

By Sofiah Nichole Salivio • 3 min read • Last month
YouTube & Bell Media digitise vast Canadian archive
Artificial Intelligence

YouTube & Bell Media digitise vast Canadian archive

More than 100,000 tapes will be made searchable and uploaded by 2026, helping preserve Canada's broadcast history and widen access.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

YouTube stories

Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Google expands commerce tools across Gemini & YouTube
Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last month
Google launches Universal Cart for agent-led shopping
Data Privacy

Google launches Universal Cart for agent-led shopping

Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.

By Mark Tarre • 4 min read • Last month
Google unveils AI search & agent tools at I/O 2026
Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Last month
Clouted raises USD $7 million for AI marketing platform
Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Last month
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google launches Gemini Omni Flash for video editing
Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Last month
Google unveils Gemini AI push across Search & apps
Data centers

Google unveils Gemini AI push across Search & apps

Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.

By Mark Tarre • 4 min read • Last month
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last month
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

YouTube stories

Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last week
TitanX launches TitanTV sales channel for outbound teams
Software-as-a-Service

TitanX launches TitanTV sales channel for outbound teams

It aims to help sales teams cope with falling connect rates as automated outreach makes prospects harder to reach.

By Sofiah Nichole Salivio • 4 min read • Last month
ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • Last month